Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the South West
A region that encompasses Bristol, Gloucester, Devon, Cornwall, Somerset, Dorset and Wiltshire, as well as the Isles of Scilly, the South West is a diverse area that offers a broad range of opportunities for those seeking Chief Marketing Officer positions.
As demonstrated by the ancient monuments like Stonehenge and the Roman ruins in Bath, the South West has been settled for thousands of years. In fact, the oldest complete human skeleton ever found in the UK was discovered in Cheddar Gorge and dates back to around 7150 BC.
Prior to the Industrial Revolution, much of the South West relied on fishing and shipping, particularly in Bristol, a city which harboured vessels that traded with Ireland, Iceland and the Americas. Later, it became known for coal mining, as well as heavy industry.
Today, aeronautics is an important part of the South West economy, and a number of companies have facilities in the region - such as Airbus UK, BAE Systems and Rolls-Royce. There's also Defence Equipment and Support - the MoD's procurement and logistics agency.
Cheese, clotted cream and other dairy products are made in the region, with companies including Dairy Crest, which makes Cathedral City and Davidstow. Other food and beverage manufacturers include Ginsters, Ryvita, Kraft Foods UK and Beverage Brands, makers of WKD vodka. Meanwhile GSK manufactures Lucozade and Ribena in Coleford.
In addition, Princess Yachts, Siemens Traffic Controls, Merlin Entertainments, Endsleigh Insurance, Westland Helicopters and Wincanton plc are all based in the region.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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