Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Gloucester
Situated in the county town of Gloucestershire, Gloucester is located near the Welsh border and around 30 miles north-east of Bristol.
It's also situated on the River Severn, which eventually flows to the Bristol Channel and this, combined with an extensive canal network that was built in the 19th century, led the city to become an important place for international trade, particularly with Spain, France and Portugal.
Gloucester has long been an important site for banking and the financial industry, while manufacturing has also played a big part in the local economy. In fact, there are still factories and research and development facilities within the area for companies like BTR Permali, which makes water tanks and automotive mouldings, and Du Pont.
What's more, Gloucester is also known as a hub for the aerospace industry. Smiths Aerospace and Messier-Bugatti-Dowty are located here - the latter makes landing gear, braking systems and wheels.
Over the last 30 years, Gloucester has undergone significant regeneration, and it is now an ideal place for those seeking Chief Marketing Officer opportunities.
Many of the old warehouses in the port area having been converted or replaced with more modern structures. In addition, there are now a number of business parks - such as Ashville Industrial Estate and Waterwells Business Park - that house a number of IT and media companies, SMEs and businesses based in the service sector.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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