Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in East Anglia
Situated on the North Sea, East Anglia is a region that includes counties like Suffolk, Norfolk and Cambridgeshire, as well as the city of Peterborough.
Up until the 17th century, most of the region was marshland. A network of river diversions and drainage systems built in the 1600s allowed the area to be converted to arable land and the population began to increase.
Prior to the Industrial Revolution, East Anglia was known for its textile production, but much of this industry moved north to the Midlands during the 18th and 19th centuries.
One of the most famous institutions in the region is the University of Cambridge, which is one of the world's oldest educational establishments. A near-by cluster of tech businesses - the so-called Silicon Fen - comprises a number of start-up companies, most of which can be linked to the university.
Much of East Anglia's economy is based in agriculture and food production and offers a broad range of opportunities for those seeking Chief Marketing Officer vacancies.
Colman's mustard is manufactured in the region, as is Robinsons squash. A Bernard Matthews turkey farm is located near Weston Longville and Aunt Bessie's roast potatoes are made in Westwick. Meanwhile, Premier Foods manufactures Hartley's Jam, Smash instant potatoes and Rose's Marmalade. In addition, Bird's Eye has two factories in the region.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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