Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cambridgeshire
Also known as the County of Cambridge, Cambridgeshire is an English county that shares a border with Lincolnshire, Essex, Hertfordshire, Norfolk and Suffollk. It's a great spot for those seeking Chief Marketing Officer vacancies.
Historically an agricultural community, in the 11th century, the region's economy relied mainly on wheat production, malt, honey and fishing. During the 1300s, there was a strong wool trade and Cambridgeshire's cloth industry began to grow.
The most famous place in the county is Cambridge University. It was formed in 1209 and is one of the world's oldest universities. It regularly ranks among the best institutions in the country and the world and the institution's list of notable alumni and academics includes royalty, prime ministers, scientists, authors, actors and comedians.
These days, Cambridgeshire is a centre for the development of technology, thanks in part to the Cambridge Science Park, which was an initiative of Trinity College and offered a helping-hand to start-up companies. Indeed, the region has since become known as Silicon Fen - a play on California's Silicon Valley - and just some of the companies that were started here include ARM, CSR, AVEVA and Autonomy Corporation.
Other well-known companies based in Cambridgeshire include British Sugar, Gale's, home shopping channel Ideal World and Perkins Engines. What's more, Debenhams and Tesco both operate large distribution centres in Peterborough.
Popular locations
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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