Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Northampton
Situated in the East Midlands on the banks of the River Nene, Northampton is a market town with a history dating back to the 6th century. By the end of the 11th century, the community had grown significantly and the Domesday Book records it as having a population of around 1,500 inhabitants.
During the 19th century, the city experienced further expansion thanks to the construction of the Grand Union Canal, which connected London and Birmingham with each other, as well as cities like Leicester, Slough and Northampton. Railways also arrived at the city around this time, further simplifying trade with the rest of the country.
Northampton was best known for producing shoes and other leather goods during the 1800s and a few companies that were established during this period still provide specialist, high-end items today - including Edward Green Shoes, Trickers, Church's and Crockett & Jones.
Over the years, most of the other footwear factories have been converted to offices or residential buildings and, although the shoe industry has declined, a number of other sectors have taken its place, including distribution, finance and manufacturing. So those seeking Chief Marketing Officer roles in the area will have an array of employers to consider.
Just some of the well-known companies that have offices, factories or headquarters in Northampton include Coca Cola, Schweppes, Carlsberg, Texas Instruments, Avon Products, Blacks Leisure Group and Panasonic.
Meanwhile, Nationwide Building Society, Barclay Card, the University of Northampton and St Andrew's Healthcare are all major employers.
Popular locations
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Fulfill your CMO needs at Cast UK
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