Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Rugby
The Warwickshire town of Rugby has several associations that make it well known, but by far the most notable is the game of rugby, which was supposedly invented when a boy, Webb Ellis, at school picked up the ball in a game of football in 1823 and ran with it (although some sport historians dispute the likelihood of this being true). The school in question was Rugby School, a public school that started off as a charitable place of education for local boys and ended up rather more exclusive.
The town is about as central in England as it’s possible to be. It’s located about 11 miles (18 km) east of Coventry, 18 miles (30 km) south of Leicester and 17 miles (28 km) north west of Northampton. Rugby is extremely well served by road and rail. It is surrounded to its north, east and south by the M6, M1 and M45 respectively, and has rail links to all the major metropolitan regions, a reminder of its importance in the railway golden age, when it was a key junction and engineering works.
Rugby might have a rather genteel image, and is quite a tourist magnet thanks to its beautiful Victorian architecture, but in reality it’s quite an industrialised town. It has log been a centre of engineering; the first jet engine was built there and the turbine tradition lives on today in the shape of a major Alstom plant and the Rolls Royce plc plant just up the road in Ansty. The town is also associated with cement making. Rugby is a good place to look for Chief Marketing Officer work as it has diversified into being a centre of distribution thanks to its transport links, but also because of its industry in the town and nearby.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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