Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Leicester
A city in the East Midlands and the county town of Leicestershire, Leicester was originally founded as a Roman settlement and those living or working in the area can still see some of the pavements and bathhouses that survive from that period.
For hundreds of years, Leicester thrived as a market town. Then in the 19th century, the Industrial Revolution led to a major boost in the city's wealth and population. The construction of an extensive rail and canal network also helped bring business, money and more people to the region.
During this period, Leicester became known for its shoemaking industry, while hosiery and textiles were also manufactured in the area. In addition, it was a hub of engineering and a financial centre.
In fact, Leicester's reliance on engineering has continued through to today, with a variety of companies like Jones & Shipman, Richards Engineering and Trelleborg - known for their machining of tools and equipment, as well as components for marine and industrial applications - all having offices in the city. Fabric and footwear are also still important parts of the local economy.
A number of large companies call this city home, meaning there's a wealth of opportunity for those seeking Chief Marketing Officer jobs in Leicester. Big names like Next, Goldsmiths, British Gas Business, Walmart and DHL all have head offices here, while around ten million bags of crisps are manufactured every day at the Walkers Crisps factory in Beaumont Leys.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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