Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Loughborough
Loughborough is a town in the north of Leicestershire, close to the Nottinghamshire border. It has been a market town since the Middle Ages, serving the cities and villages in the vicinity, but it is perhaps best known in modern times for its university. Loughborough is in the middle of a triangle formed by Leicester, Nottingham and Derby (all of which have their counties named after them), which are all roughly 10 miles (16 km) distant. Loughborough is served by the M1 motorway, and the A6 runs through the town on its way to Leicester. The town has good railway links to the aforementioned cites.
Loughborough University is generally regarded as being one of the best universities in the nation, but if its sports and engineering subjects are isolated, it could easily be in the top three or four. Much groundbreaking research has gone on in these fields, and the university attracts sporting coaches and strategists, aerospace engineers and students of certain crossover disciplines such as motor racing. Although best known for these technical disciplines, the university does offer the full range of subjects.
Loughborough is not particularly industrialised, but it does have several technical and research parks that are linked to the university. The town remains a thriving market town and the student population ensures its entertainment and nightlife needs to be kept well stocked. Taken together, this could be promising for anyone seeking Chief Marketing Officer work in Loughborough itself, but with three quite industrialised cities on the doorstep, the outlook appears even brighter.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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