Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stoke-on-Trent
Often simply referred to as Stoke, Stoke-on-Trent is a city in Staffordshire. It is also affectionately known as The Potteries, a name that date backs to the 1800s when the region became a leader in the production of ceramics, particularly decorative tiles, figurines and dishes.
The area around Stoke had long been recognised as an excellent source of clay, salt, lead and coal and many of the companies that started manufacturing ceramic goods on an industrial scale during the 17th century are still around today - such as Royal Doulton, Spode, Wedgwood and Dudson, which was founded in 1800 and is the oldest tableware manufacturer in the UK.
In addition, the 1842 Pottery Riots that which were sparked by unannounced pay reductions have been said to be some of the first examples of trade unionism in the country.
Of course, other industries have also helped shape the region. Coal mining was a large part of the local economy until the last pit closed in the mid 1990s. Meanwhile, the steel industry was a booming business throughout the 19th and 20th centuries.
These days, Stoke-on-Trent is a thriving community and a great location for anyone seeking Chief Marketing Officer vacancies.
As well as the ceramics companies that call the city home, a number of other businesses have offices in the region, including bet365, Phones4U and the Michelin tyre company. Other companies, like Sainsbury's and the Co-operative Pharmacy, maintain large warehousing facilities in Stoke, while Premier Foods manufactures some well-known sweet treats.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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