Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wolverhampton
A West Midlands city that was historically part of Staffordshire, Wolverhampton is said to be named after King Wulfhere after he established an abbey in the seventh century. The city first became prominent as a market town around the 1100s and it was known for its wools and textiles, although it was not granted a royal charter for a market until 1258.
From the 16th century, Wolverhampton started manufacturing items like keys, locks, brassware and ironwork.
During the Industrial Revolution, the city grew significantly, as local mines produced vast quantities of coal, limestone and iron ore. Other goods manufactured in Wolverhampton during this time included steel and japanned ware.
Later, Wolves gained a reputation for producing motorcycles and cars, and the first vehicle to beat the 200 mph land speed record was built in the city.
These days, Wolverhampton is an excellent spot for those looking for Chief Marketing Officer roles. It is mainly known for engineering works, with a specialty in aerospace and precision components - companies in these industries include HS Marston, MOOG and Goodrich. The service sector is also an important part of the city's economy and it is one of the largest retail centres in the region.
Birmingham Midshires is based in Wolverhampton, while Marston's operates a brewery in the city that produces Banks's, Hanson's and Mansfield beers. Other large businesses include Beatties, Chubb Locks, Tarmac and Carillion.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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