Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in West Bromwich
Only five miles north-west of Birmingham, West Bromwich is a large town that offers a number of options for those seeking Chief Marketing Officer roles.
For hundreds of years, West Bromwich was mainly an agricultural area and the town first rose to prominence during the 19th century when deposits of coal were discovered in the region.
It grew quickly as a coal mining town and associated industries also arrived. Indeed, the area became known as the Black Country due to the smoke and soot that resulted.
Until the latter half of the 20th century, West Bromwich's economy was based mainly on manufacturing, with one of its main products being metalwork for the automotive industry. Textiles and chemicals were also produced.
The town suffered significant job losses during the 1970s, as more and more factories were moved to locations abroad in order to make use of cheaper workforces.
Today, West Bromwich's economy is mainly based in retail and the service sector; this is particularly due to recent investments to regenerate the area - with large shopping centres like Queen's Square. West Bromwich Building Society has been based in the town for more than 160 years, while the region's main employers are based in the public sector, including Sandwell Metropolitan Borough Council.
Manufacturing, however, does still play a part in the local economy, with products including building supplies and technology.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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