SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in West Bromwich
Only five miles north-west of Birmingham, West Bromwich is a large town that offers a number of options for those seeking SEO Specialist roles.
For hundreds of years, West Bromwich was mainly an agricultural area and the town first rose to prominence during the 19th century when deposits of coal were discovered in the region.
It grew quickly as a coal mining town and associated industries also arrived. Indeed, the area became known as the Black Country due to the smoke and soot that resulted.
Until the latter half of the 20th century, West Bromwich's economy was based mainly on manufacturing, with one of its main products being metalwork for the automotive industry. Textiles and chemicals were also produced.
The town suffered significant job losses during the 1970s, as more and more factories were moved to locations abroad in order to make use of cheaper workforces.
Today, West Bromwich's economy is mainly based in retail and the service sector; this is particularly due to recent investments to regenerate the area - with large shopping centres like Queen's Square. West Bromwich Building Society has been based in the town for more than 160 years, while the region's main employers are based in the public sector, including Sandwell Metropolitan Borough Council.
Manufacturing, however, does still play a part in the local economy, with products including building supplies and technology.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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