SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Sutton Coldfield
The town of Sutton Coldfield, in the north east of the Birmingham conurbation, has grown steadily over the centuries from a hamlet and manor house to what it is now, a largely residential town with a population of around 100,000 people. It’s a popular place to live for commuter into Birmingham, with a strong middle class element to it. To the east of the town’s built-up area (though technically part of the town) is Sutton Park, a beautiful area with ponds, lakes, ancient woodlands and wetlands, where many locals spend their free time.
During the industrial revolution Sutton Coldfield became a town well known for industry. Its most notable produce was armaments, mainly gun barrels and blades, but also of spades, knives and other tools. The industry in the area was relatively short-lived, however. The town remained wealthy, however, a fact not lost on the King, who imposed relatively high taxes on the town.
Today, retail and entertainment are important elements of Sutton Coldfield’s economy, and there’s a real upmarket feel to the place and many of its shops. It’s always worth looking for SEO Specialist vacancies in such places, and Sutton Coldfield is no exception. Large amounts of goods are brought into the town to service the large and economically active population, so good managers and executives are always valued.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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