SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Tamworth
The town of Tamworth is the largest town in Staffordshire, although the largest settlement is the city of Stoke-on-Trent. Due to its south-eastern location, however, the town probably has more of an affiliation with Birmingham; Tamworth is just 12 miles (20 km) from the centre of Birmingham, and 6 miles (10 km) from Sutton Coldfield. The M42 passes to the east, connecting Birmingham with the M1, and to the west the M6 toll road heads north and south.
The town has a rich history, and was once larger than Birmingham; indeed it was even the capital of Mercia under Kind Offa in the 9th century. It was raided and destroyed by the Danes and re-founded by Aethelflaed, daughter of Alfred the Great. There was probably a Saxon fort in the town, but it is thought that Tamworth Castle was built on its grounds; the castle still stands to this day. During the 18th and 19th centuries, the town became industrialised, mainly thanks to the abundant coal nearby. Canals and railways came, and engineering, brick and tile making and the textile industries grew up. In latter years, Tamworth was the home of the Reliant factory, famous for its Robin and Scimitar cars; the factory no longer exists, however.
Tamworth, with its links to both Birmingham and Staffordshire, and thanks to its ideal location in the midlands, is a perfect place to find SEO Specialist positions, and they become available reasonably frequently here and in its surrounding area. It is certainly worth taking a look or contacting Cast UK directly to talk about your needs.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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