SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Birmingham
The UK's second most populous metropolitan area, Birmingham is often called Britain's second city (although Manchester also lays claim to that title). In any case, it has been a hub of British industry and commerce for hundreds of years, and here at Cast UK, we can help you find your ideal SEO Specialist job in Birmingham.
In 1791, Arthur Young called Birmingham the world's first manufacturing town and by the mid-1800s it was known for its metal ware. Goods ranged from toys and jewellery through to guns, tools and dishes. Brass, gold, silver, steel and tin were all used, while other products included buttons, glasswork and ceramics.
Times have changed for Birmingham, and it has since become a hub of finance and commerce.
A huge redevelopment scheme, called the Big City Plan, is aiming to make the city one of the world's most liveable locations and the Globalization and World Cities Research Network has ranked it a beta world city due to its importance as a retail, events, conference and transport centre.
Indeed, Birmingham boasts three universities, several colleges, large exhibition centres like the NEC and the International Convention Centre, as well as the Bullring, one of the largest shopping centres in the country.
Many big companies call the city home, and around ten per cent of jobs are based in manufacturing, with employers including Jaguar, Goodyear Dunlop, Cadbury Trebor Bassett and Webley & Scott.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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