SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Dudley
Dudley holds the distinction of being the second most populous town in the UK after Reading, and has a population larger than many UK cities. The town has applied for city status but has so far failed to be granted it. It’s probably fair to say that to the outside world it forms part of the Birmingham conurbation, nestling between the city proper, Wolverhampton and Stourbridge. The accents of two of its most famous children, Lenny Henry and Sam Allardyce, certainly attest to the Brummy link!
Historically, Dudley was a major player in the Industrial Revolution, and was home to a good deal of heavy industry like much of the Black Country – in fact Dudley was often called the Black Country’s capital. Evidence of this past remains in the shape of the extensive canal network, but the town does not have a great deal of industry any more. The population is served by plenty of big name shops, and the nearby Merry Hill Shopping Centre makes the area a good place to look for SEO Specialist jobs.
The town has several trading and industrial estates, such as Belfont, Long Lane, Primrose Hill, Vernon and Two Woods, each of which presents opportunities in logistics.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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