SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Telford
A new town situated in Shropshire, Telford is located around 30 miles from Birmingham and is one of the fastest growing settlements in the UK, making it a great choice for those seeking SEO Specialist vacancies.
Most of Telford was built in the 1960s and 1970s on what had previously been industrial and agricultural land. However, people have been living in the region for thousands of years and evidence has been found of Roman roads and other ancient settlements. In its early days, the region's economy was based mainly in the mining of coal and ironstone, as well as metalworking.
As a planned town, Telford has been carefully laid out, with loads of residential property and plenty of retail outlets. What's more, the road infrastructure means that it's easy to travel between Telford and other destinations like Birmingham, Shrewsbury and Wolverhampton.
In recent years, further regeneration and expansion have occurred to make the area even more attractive for businesses and residents.
These days, much of Telford's economy is based in the service sector and IT industries. Companies like Hitachi, Maxell and Nokia have offices or manufacturing facilities in the area, while other companies include GKN, Siemens and Fruit of the Loom.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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