SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Worcestershire
A county in the West Midlands, Worcestershire's borders have changed numerous times throughout its past, merging with Herefordshire in the 1970s as part of the Local Government Act 1972, and then being re-established as its own entity in 1998.
In addition to Herefordshire, its neighbours include Shropshire, Staffordshire, Gloucestershire and Warwickshire.
Worcestershire comprises a number of large communities, such as Worcester, Kidderminster, Redditch, Malvern and Bromsgrove. These all offer a variety of choices when it comes to finding SEO Specialist positions in the region, and many are considered satellite towns of Birmingham.
For much of its past, Worcestershire's economy has relied on the wool trade, and related industries. During the 19th century, glove making was an important business, while Kidderminster carpets gained a sound reputation that continues today. Historically, the region was also important for the production of hops and fruit like pears, cherries, plums and apples.
Today, retail, manufacturing, the service sector and technology are all important parts of the local economy, with companies based in the region including Qinetiq, which specialises in defence technology.
Of course, Worscestershire is also famous for its eponymous sauce - this has been manufactured by Lea & Perrins in Worcester since 1838, although the company is now owned by Heinz.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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