SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Cheltenham
Cheltenham is a historic spa town (sometimes called Cheltenham Spa) in Gloucestershire, about 7 miles (12 km) to the east of the county town, Gloucester. The town grew in popularity after a royal visit in the late 1700s, which brought its mineral waters national renown. It is known internationally as a site of festivals. There are the Literature, Jazz, Science and Music festivals to occupy the locals and bring in tourists, but most famous of all is the one simply called the Cheltenham Festival, a week-long National Hunt horse-racing event culminating in the Cheltenham Gold Cup.
The town is a hotbed of high-tech industry, too, with electronics and aerospace playing their parts in the local economy. Tourism is and important wealth creator too. The west of the town is dominated by the UK’s national intelligence and eavesdropping centre, the GCHQ (Government Communications Headquarters), an organisation that dates back to the First World War and has been at Cheltenham since 1951. During the Second World War it was located at the famous Bletchley Park.
The blend of hi-tech industry, an affluent populace and a thriving retail sector make Cheltenham a prime location for a variety of supply chain, logistics and procurement positions, and SEO Specialist jobs will appear in and around the time from time to time, although GCHQ will probably know about it before we do!
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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