SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bristol
The largest city in South West England, Bristol is a centre of commerce, culture and education and it has long been associated with sea travel, with the Port of Bristol being a major economic boon to the area.
Situated on the Bristol Channel at the mouth of the Avon River, Bristol also shares a bit of the Severn Estuary coastline. By the 12th century, the city was an important point for the shipping industry, especially for trade with Ireland (and later Iceland and France) and it quickly grew to become one of England's largest medieval towns.
Along with Liverpool, Bristol was one of main ports in the UK involved in the Triangle Trade and the list of commodities that were exchanged includes cloth and textiles, glass, fish, wine and grain. As the years passed, other industries began to expand, including manufacturing, engineering and transport.
Today, Bristol is a thriving community with plenty of opportunities for those seeking SEO Specialist vacancies in the area.
One of the city's major employers is Defence Equipment & Support, which works to procure everything from ships and aircraft, through to munitions, technology and communications equipment for the MoD.
Other companies based in Bristol include Bristol Commercial Vehicles, BAE Systems and Orange UK.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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