SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Weston-super-Mare
Located 18 miles (30 km) south east of Bristol and directly across the Bristol Channel from Cardiff, Weston-super-Mare is a popular seaside resort that benefited hugely when the railways came its way in the 1800s. Its strange name comes from the Anglo-Saxon “west tun” (west settlement) and the Latin “super mare” meaning upon sea. One of the most influential engineers of all time, Isambard Kingdom Brunel, also used to live there, proving that peculiar names must be in the water – and probably explaining why a sleepy village got a railway!
The town did have some industry in the past. The Westland aircraft company, which was based in Yeovil, had its helicopter manufacturing and maintenance plant in Weston-super-Mare. The company is famous for its Wessex, Sea King, Puma and Lynx military, coastguard and rescue helicopter. One of the most famous helicopter pilots in the world (no, not Noel Edmonds), Prince William, pilots Sea Kings. The factory closed down in 2002, and Weston-super-Mare is now home to The Helicopter Museum.
Weston-super-Mare’s economy is mainly focused on tourism, but there is some industry and distribution activity in the area, partly due to its location as the gateway to the South West. Discount supermarket Lidl has its southern distribution centre there, and there is some other light industry in the town. While it may not seem the first place you’d look for a SEO Specialist job, they do come up from time to time, and there will always be a demand in nearby Bristol too.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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