SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Plymouth
It is impossible to separate the Devon city of Plymouth with its naval heritage. With a seafaring history dating back to before Roman times, it would go on to become a key military port in the Spanish Armada attack and has played a part in most naval battles in British history owing to our nation’s fractious relations with its southern neighbours. It is also the place from where the Pilgrims set off for the New World in the early 1600s, hence the name Plymouth Rock that marks their landing place.
The city had a good Industrial Revolution, with industry growing around the port, ideal for import and export, and nearby Devonport became a shipbuilding centre. The port’s success and importance did have a drawback, however. The city and its docks were heavily damaged by German bombers in World War II, and much of what stands in the centre of Portsmouth today is of post-war origin.
While seafaring still plays a part in the culture of Plymouth, and connected industries still exist in the area, its importance as a naval and commercial maritime centre have diminished somewhat since the 1980s. There has been a growth in hi-tech industries, with establishments such as the Tamar Science Park providing innovation opportunities.
The city is also in the top 20 by population in the UK, which, together with its overseas trading opportunities, make it the kind of transport hub where SEO Specialist jobs often show up.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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