SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Poole
If you think the word Poole has the same roots as the word “pool”, you’d be absolutely right, of course. The Devon town is on the South coast of England and is merged completely with Bournemouth to its east. In fact, the Bournemouth Arts University and the Bournemouth Symphony Orchestra are located in Poole, although they are definitively two separate towns.
The west side of Poole faces a natural harbour (Upton and Creekmore Lakes) within a larger natural harbour, and ferries leave the south of the town for St Helier (Jersey), Cherbourg and St Peter Port (Guernsey). Shipping, sailing and ferries are therefore important industries in the town, and this inevitably leads to SEO Specialist positions becoming available on a regular basis.
Although much of the town is now employed in the service industries, Poole does have a strong manufacturing heritage, and this still accounts for nearly a fifth of its employment. Again, this is good news for logistics, supply chain and procurement employment. The town is the base of motor yacht builder Sunseeker, which employs nearly 2000 people. Several companies have their HQs in Poole, including, bathroom consumables company Lush, lighting company Mathmos, plastics company sealed air and Hamworthy Heating and Combustion. Siemens also has a large presence in the town.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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