SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Southampton
Southampton has been one of Britain’s most important ports since at least Roman times, and to this day is a major container port (the second largest in the country after Felixstowe) and ferry terminal serving the Isle of Wight and Europe, as well as being the UK’s busiest cruise terminal.
It was from Southampton that Titanic sailed on her fateful journey, although she was built in Belfast and registered in Liverpool. The city has a more celebrated association with transport, however; the Supermarine Spitfire was built near the city and performed its maiden test flight on what was to become the city’s airport. The port’s military and logistical significance did make it a key target for German bombs during World War II, and the city, just across the Channel from occupied France, was badly hit.
The city has admirable links with the logistics industry. It is home to Ordnance Survey, an essential element in the industry, especially in the pre-SatNav days; Carnival Cruises and Associated British Ports also have important stations here. The city has breadth and depth that makes it a good place for SEO Specialist job opportunities.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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