Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Southampton
Southampton has been one of Britain’s most important ports since at least Roman times, and to this day is a major container port (the second largest in the country after Felixstowe) and ferry terminal serving the Isle of Wight and Europe, as well as being the UK’s busiest cruise terminal.
It was from Southampton that Titanic sailed on her fateful journey, although she was built in Belfast and registered in Liverpool. The city has a more celebrated association with transport, however; the Supermarine Spitfire was built near the city and performed its maiden test flight on what was to become the city’s airport. The port’s military and logistical significance did make it a key target for German bombs during World War II, and the city, just across the Channel from occupied France, was badly hit.
The city has admirable links with the logistics industry. It is home to Ordnance Survey, an essential element in the industry, especially in the pre-SatNav days; Carnival Cruises and Associated British Ports also have important stations here. The city has breadth and depth that makes it a good place for Copywriter job opportunities.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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