Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in West Suffolk
Established in 1889, West Suffolk was an English administrative county until it was combined with East Suffolk in 1974 as part of the Local Government Act 1972.
Although it's no longer an official county, the various settlements in what was once West Suffolk still offer plenty of options for job seekers looking for Copywriter positions. Indeed, just some of the towns and villages include Bury St Edmunds - the former county town of West Suffolk - Sudbury, Newmarket, Haverhill and Mildenhall.
Historically, West Suffolk was known for producing cloth and during the Middle Ages, there was a thriving cloth trade in the region.
Brewing and malting have long been important industries for the region, while sugar beet processing has also given a boost to the local economy.
Greene King - the UK's largest British-owned brewery - was established in West Suffolk in 1799, while smaller names include the Old Cannon Brewery and Bartrums Brewery.
British Sugar was established in 1936 and it has been processing sugar beet for the Silver Spoon brand at a factory in Bury St Edmunds since 1925.
Other notable businesses include chocolate company Hadleigh Maid, biotech firm Genzyme and International Flavors and Fragrances.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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