Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Norwich
A city with a long and varied history, Norwich is the county town of Norfolk and from the 11th century until the Industrial Revolution, it was the second largest city in England after London.
During this period, Norwich was a market town known for its wool and textiles; it also traded pottery. There was a large cattle market during the 1700s and brewing became big business, peaking at the beginning of the 19th century. A number of microbreweries and artisan beer makers are still based in the region.
One of Norwich's best-known products is Colman's mustard, which has been made in the city since 1804 when Jeremiah Colman bought a flour mill in the area. He began producing mustard in 1814 and the company is still thriving in Norwich today - although it's now operated by Unilever and the range of products has expanded to include a variety of sauces and condiments.
Those seeking Copywriter roles in Norwich will have a number of employment opportunities to consider. Aviva, an insurance company formerly known as Norwich Union, is a major employer, while Archant - a national publishing - company distributes a number of daily and weekly newspapers, as well as a variety of magazines.
In addition, Norwich is home to a massive research park that includes the facilities of more than 30 businesses based in biotechnology, food, nutrition, pharmaceuticals, medical technology, information science, computing and low-carbon energy.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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