Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Lowestoft
On the north-eastern tip of Suffolk, 7 miles (11 km) south of Great Yarmouth and 21 miles (33 km) south east of Norwich, is the port town of Lowestoft. The town has a long history as a fishing and freight port town, and some of the earliest evidence of settlement in the UK has been found here. Unfortunately, the town's location and its harbouring of vessels and materials for the war efforts meant that it was bombed and shelled during both world wars, as was the case with many towns on the east coast.
Lowestoft got its railway link in the 19th century and this helped the town to boom as its trawlers' catches could be taken away to the cities quickly. The railway also stimulated other industry to set up there, as it made imports and exports simple by land and sea. Until the 1990s there were several multinational companies in the town, but they have largely gone now, and tourism plays a vital role – Lowestoft does have very attractive sandy beaches. Another well known industry was Lowestoft porcelain, which was among the finest in the world in its day.
It is not uncommon for Copywriter jobs to become available in Lowestoft and the surrounding area as the docks are still active, even if they are not at the same level as they were fifty years ago. There is still a major Birds Eye factory in the town, and the headquarters of Hoseasons Holidays is located there. Much employment comes from the oil and gas industries, too, and recently Lowestoft has become a key site for the manufacture of renewable energy equipment, from solar panels to offshore wind turbines. There is a population of around 65,000 and several ,moderately populated towns along the coast, which can all add up to a reasonably active logistics and supply chain sector.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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