Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in East Suffolk
An administrative county of England that was abolished in 1974, East Suffolk was combined with West Suffolk and Ipswich to form the new county of Suffolk in East Anglia.
Evidence from archaeological sites suggests that people have been living in the region since the Neolithic Age. It was also occupied by the Romans for around 300 years. One of the most important ancient sites in the UK - Sutton Hoo - dates from the 6th century and contained an Anglo-Saxon ship burial and a number of other artefacts that are now on display at the British Museum, in London.
From the Middle Ages, the region's economy was mainly based on building boats, as well as rope and sail making. During the 16th and 17th centuries, East Suffolk also relied on salt making and the wool trade, while a number of mills were also opened, at least one of which was operated by the tides and is still in working order today.
These days, East Suffolk's economy is mainly service-sector based. The Port of Felixstowe is the UK's largest container port, while companies based in the area include Birds Eye frozen foods and OrbisEnergy.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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