Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in East Suffolk
An administrative county of England that was abolished in 1974, East Suffolk was combined with West Suffolk and Ipswich to form the new county of Suffolk in East Anglia.
Evidence from archaeological sites suggests that people have been living in the region since the Neolithic Age. It was also occupied by the Romans for around 300 years. One of the most important ancient sites in the UK - Sutton Hoo - dates from the 6th century and contained an Anglo-Saxon ship burial and a number of other artefacts that are now on display at the British Museum, in London.
From the Middle Ages, the region's economy was mainly based on building boats, as well as rope and sail making. During the 16th and 17th centuries, East Suffolk also relied on salt making and the wool trade, while a number of mills were also opened, at least one of which was operated by the tides and is still in working order today.
These days, East Suffolk's economy is mainly service-sector based. The Port of Felixstowe is the UK's largest container port, while companies based in the area include Birds Eye frozen foods and OrbisEnergy.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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