Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in East Suffolk
An administrative county of England that was abolished in 1974, East Suffolk was combined with West Suffolk and Ipswich to form the new county of Suffolk in East Anglia.
Evidence from archaeological sites suggests that people have been living in the region since the Neolithic Age. It was also occupied by the Romans for around 300 years. One of the most important ancient sites in the UK - Sutton Hoo - dates from the 6th century and contained an Anglo-Saxon ship burial and a number of other artefacts that are now on display at the British Museum, in London.
From the Middle Ages, the region's economy was mainly based on building boats, as well as rope and sail making. During the 16th and 17th centuries, East Suffolk also relied on salt making and the wool trade, while a number of mills were also opened, at least one of which was operated by the tides and is still in working order today.
These days, East Suffolk's economy is mainly service-sector based. The Port of Felixstowe is the UK's largest container port, while companies based in the area include Birds Eye frozen foods and OrbisEnergy.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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