Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cambridge
Probably best known for its beautiful university - which is more than 800 years old - Cambridge is a town in East Anglia. Situated on the River Cam, approximately 50 miles north of London, it offers a variety of options for those seeking Chief Marketing Officer opportunities, particularly in the software and bioscience sectors.
The history of Cambridge is a long one and evidence suggests that people have been living in the region for over 3,500 years.
Throughout the Roman and Medieval periods, it was a small but prosperous market town with a busy trade route along the river. In 1284, Pembroke College was founded, the first part of what would later become the world-famous university.
During the 19th century, the city expanded due to a combination of improvements in agricultural production, as well as the railway's arrival in 1845, which encouraged the growth of heavy industry.
Much of the modern economy of Cambridge is linked to the university, and a number of science parks are situated on the outskirts of the city, many with close ties to the institution.
Cambridge Science Park, for example, is owned by Trinity College and is the oldest of its kind in Europe. It is home more than 100 companies in sectors including bio-medical, telecoms, computing, energy, environmental and industrial technology.
Just some of the top companies with offices or other facilities in Cambridge include Microsoft, Sinclair, Marshall Aerospace and Autonomy Corporation.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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