SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Cambridge
Probably best known for its beautiful university - which is more than 800 years old - Cambridge is a town in East Anglia. Situated on the River Cam, approximately 50 miles north of London, it offers a variety of options for those seeking SEO Specialist opportunities, particularly in the software and bioscience sectors.
The history of Cambridge is a long one and evidence suggests that people have been living in the region for over 3,500 years.
Throughout the Roman and Medieval periods, it was a small but prosperous market town with a busy trade route along the river. In 1284, Pembroke College was founded, the first part of what would later become the world-famous university.
During the 19th century, the city expanded due to a combination of improvements in agricultural production, as well as the railway's arrival in 1845, which encouraged the growth of heavy industry.
Much of the modern economy of Cambridge is linked to the university, and a number of science parks are situated on the outskirts of the city, many with close ties to the institution.
Cambridge Science Park, for example, is owned by Trinity College and is the oldest of its kind in Europe. It is home more than 100 companies in sectors including bio-medical, telecoms, computing, energy, environmental and industrial technology.
Just some of the top companies with offices or other facilities in Cambridge include Microsoft, Sinclair, Marshall Aerospace and Autonomy Corporation.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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