SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Milton Keynes
Situated in Buckinghamshire, Milton Keynes is a new town that was designated in 1967. At the time, it was selected due to its more-or-less equal distance from Birmingham, London, Leicester, Cambridge and Oxford.
Before it was a new town, however, Milton Keynes was a village - and one with an intriguing history. Early settlements in the area date back to the Iron Age, while other inhabitants over the centuries included Romans, Normans and the Anglo-Saxons.
Today, Milton Keynes comprises a number of communities. Bletchley, for instance was an important location during the second world war - it was home to the Government Code and Cypher School, where Alan Turing (often called the father of computer science) helped to crack the Enigma code. Meanwhile, Bradwell Abbey was a Benedictine Priory and was an economic hub prior to the Dissolution of the Monasteries.
For anyone seeking SEO Specialist opportunities, there are a number of big names that call the region home. These include The Open University, Abbey National, Buckingham Foods and Argos. Coca-Cola has a large manufacturing site in Milton Keynes, producing Capri-Sun and Monster Energy products, as well as bulk products for distribution to companies like McDonald's.
In addition, organisations that promote sustainable energy - such as the National Energy Foundation and the National Home Energy Rating Scheme are located in Knowlhill, along with the National House Building Council, a number of law firms, graphics design companies and warehousing facilities.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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