SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Nuneaton
The county of Warwickshire forms a kidney shape wrapping around the north, east and south of Birmingham, and up at its north-eastern edge is the town on Nuneaton. If the whole borough of Nuneaton and Bedworth is counted, its population of this mini conurbation is around 125,000, making it the most populous in Warwickshire (a county with no cities). Nuneaton is 9 miles (14 km) north of Coventry and 20 miles (32 km) east of Birmingham. It is well connected to the M6, M69 and A5 and, as any traveller from the North West to London will know, is a stop on the railway express route into and out of the capital.
The town was little more than a hamlet in the Middle Ages, but its population shot up during the 18th and 19th centuries as industrialisation reached the town. Nearby coal fields helped boost the population, although industrial Nuneaton became best known for its textiles, as well as brick-making, tile-making and brewing. During World War 2 the town was a prime target because it was the site of several munitions factories.
Nuneaton today does have a commercial sector but it is one of the main commuter towns for Birmingham, Coventry and Leicester. The town is the location of the headquarters of dried fruit and alternative medicine seller Holland and Barrett, and RS Components and Dairy Crest have national distribution centres at Bermuda Park, just outside the town. Many factors combine to make Nuneaton a promising place to look for SEO Specialist work, so it’s always worth keeping an out on our pages or getting in touch for future vacancies.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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