SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Leicestershire
Located in the East Midlands, Leicestershire shares borders with a number of counties, including Derbyshire, Warwickshire, Lincolnshire and Northamptonshire.
Some of the main settlements in Leicestershire include Loughborough, Mowbray and Hinckley. There's also Leicester, which is situated right in the middle of the county and serves as the county town. All of these places offer a variety of SEO Specialist opportunities.
Farming, textile manufacturing and food manufacture have traditionally played an important part in Leicestershire's economy. What's more, various cheeses and pork pies are said to have originated in the area.
As far back as the 14th century, the region has been a centre of industry, with early specialties including bellfounding, sand casting and stained glass. This continued throughout the 19th century, with projects including Great Paul, the largest bell in Britain, which once hung in St Paul's cathedral.
The engineering past of Leicestershire continues to thrive today. Noble Automotive, known for its high-performance sports cars, has its headquarters in Leicester. Meanwhile, Triumph Motorcycles is based in Hinckley.
Just some of the many companies based in Leicestershire include Pukka Pies, Everards, Stead & Simpson, Shoe Zone, AstraZeneca and 3M. There's also the Masterfoods factory, which produces a variety of pet foods.
Meanwhile, the East Midlands Airport is located in Leicestershire, so a number of freight and distribution companies have facilities in the area, including UPS, DHL and TNT.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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