SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Loughborough
Loughborough is a town in the north of Leicestershire, close to the Nottinghamshire border. It has been a market town since the Middle Ages, serving the cities and villages in the vicinity, but it is perhaps best known in modern times for its university. Loughborough is in the middle of a triangle formed by Leicester, Nottingham and Derby (all of which have their counties named after them), which are all roughly 10 miles (16 km) distant. Loughborough is served by the M1 motorway, and the A6 runs through the town on its way to Leicester. The town has good railway links to the aforementioned cites.
Loughborough University is generally regarded as being one of the best universities in the nation, but if its sports and engineering subjects are isolated, it could easily be in the top three or four. Much groundbreaking research has gone on in these fields, and the university attracts sporting coaches and strategists, aerospace engineers and students of certain crossover disciplines such as motor racing. Although best known for these technical disciplines, the university does offer the full range of subjects.
Loughborough is not particularly industrialised, but it does have several technical and research parks that are linked to the university. The town remains a thriving market town and the student population ensures its entertainment and nightlife needs to be kept well stocked. Taken together, this could be promising for anyone seeking SEO Specialist work in Loughborough itself, but with three quite industrialised cities on the doorstep, the outlook appears even brighter.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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