SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Derby
Located on the River Derwent in Derbyshire, Derby is among England's 20 largest urban areas and the broad range of businesses based there today make it a great option for those seeking new SEO Specialist vacancies.
Derby's history goes back to a Roman settlement called Derventio and the area was home to Saxon and Viking communities during its early years.
The Industrial Revolution marked an important turning point for Derby and the city was the first to reap the benefits of a water-powered silk mill in the early 1700s.
Other innovations later in the century led to improved techniques for manufacturing stockings. In addition, a number of cotton spinning mills were established.
Within 100 years, Derby had become an important industrialised city as well as the headquarters for a number of regional railways.
Rolls-Royce established a factory in 1907, constructing cars and aircraft, while the Derby railway works was a bustling facility that designed and built rolling stock for the nation's growing rail system. Indeed, the first diesel-electric locomotive was produced there in 1948.
There's no doubt that Derby's past has influenced its future and today its top employers continue to be based in automotive manufacture and railway engineering. These include Rolls-Royce, Toyota and Bombardier Transportation.
Other well-known companies include Egg, an internet banking company, and Alstom, a company that manufactures boilers and heat exchangers for industrial purposes. Meanwhile, the chocolate company Thorntons is headquartered in nearby Alfreton.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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