SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Yorkshire
A historic county in northern England, Yorkshire is well known for its beautiful green spaces, as well as its intriguing past - but it has also long been a centre for industry and commerce, making it an ideal choice for those seeking SEO Specialist jobs.
During the 15th century, the region was locked in civil war against neighbouring county Lancashire. Known as the Wars of the Roses, this series of conflicts over the throne lasted for more than 85 years, although a more friendly rivalry between the regions still exists today - mainly when it comes to sport.
Renowned for its wool and textile industry, Yorkshire also gained prominence for coal mining in the 16th and 17th centuries.
As the Industrial Revolution took hold, the region flourished - this was especially true of Sheffield, which was known for its innovation in the steel industry. What's more, a series of canals and railways was also developed, simplifying the transport of goods and raw materials throughout the region.
Today, a number of large cities and towns can be found in Yorkshire, including, Sheffield, Leeds, Hull, Halifax and Bradford, and within these locations job seekers can find a variety of industries - from financial and retail, through to manufacturing and technology.
Some of the top employers in the region include Morrisons, Asda, Yorkshire Bank Leeds, First Direct, Timothy Taylor Brewery and McCain Foods (GB).
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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