SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Humberside
Located in northern England, Humberside was a county until it was abolished in 1996 and replaced with several unitary authorities, including Kingston upon Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire. Although it may be gone in name, the communities in Humberside offer a variety of roles for those seeking SEO Specialist positions.
Humberside was created in 1972 as part of the Local Government Act. Before this, the regions that made up the county had been based in a variety of sectors, including agriculture, shipbuilding and manufacturing. However, the county suffered due to its north and south sections being separated by the River Humber until the Humber Bridge was completed in 1981.
These days, the regions that once made up Humberside have gone through significant regeneration and have economies that are predominantly based in the service sector and tourism.
Hull is an important port town, both for cargo and ferries to Europe. It's also home to a number of chemical and pharmaceutical companies like Reckitt Benckiser, BP, Seven Seas and Smith & Nephew.
Meanwhile, Grimsby is known for its fishing and it sees a lot of containerised cargo enter its ports every year. The fish that comes into the town is processed here and both Young's Seafood and Findus produce fresh and frozen fish products.
Other companies based in Humberside, or with large facilities in the region, include Tata Steel, Corus, Singleton Birch, BOC, Nisa Today and Ericsson.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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