SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Scunthorpe
Scunthorpe is a town at the north of Lincolnshire roughly as far north as Grimsby on the east coast but 23 miles (37 km) inland. Its closest major neighbour is Hull, 16 miles (26 km) to the north east, and Leeds and Sheffield are both roughly 35 miles (57 km) to the west. The town originally comprised five villages, Ashby, Crosby, Brumby, Frodingham and Scunthorpe, but time merged them together and they officially collectively became Scunthorpe as we now know it, with a population of around 75,000.
The town has a rich industrial heritage, and played its part in the Industrial Revolution as a major centre for ironworks in the mid to late 1800s. These would eventually become steel works as the technology was honed. The usual story for most of these industrial boom towns is that that fell into decline in the twentieth century, but happily for Scunthorpe this is not the case. The largest single employer remains the steelworks, now owned by the Indian steel giant Tata. Thanks to the ongoing success of the steelworks, many engineering firms, large and small, are doing well in the area. Major local employers include BOC, Bell Waste Control, Nisa Today’s, 2 Sisters, Key Country Foods, The Sauce Company and Ericsson.
With such a vibrant industrial history and the whole spectrum of industry from heavy to light, SEO Specialist jobs can appear in Scunthorpe from time to time. The town is also at the centre of a circle of major towns, cities, resorts and ports, which can potentially lead new logistics, warehousing and supply chain companies to set up there.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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