SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Wakefield
Wakefield is a city just south of Leeds that comprises the five towns of Pontefract, Castleford, Normanton, Featherstone and Knottingley, as well as other minor towns. With a population of around 325,000, it’s a moderately sized city that is overshadowed by its northern neighbour and Sheffield, which is 20 miles (31 km) to the south. Wakefield is well connected by rail and road, with the M62 and the M1 passing by its north and west respectively.
The city and its constituent towns boomed during the Industrial Revolution when vast seams of coal were discovered beneath them. The area dug hundreds of mines and this remained the key industry in the area until the 1980s when they were closed down one by one. The last remaining one is Kellingley Colliery, located at Knottingley, just east of Pontefract.
The city remains industrial, however, although the days of heavy industry are largely gone. The city’s excellent communications and central location have made it an ideal place to site warehouses, factories and distribution centres, so SEO Specialist jobs regularly appear in the Wakefield area. There are also regeneration projects going on in the city designed to diversify and stimulate the economy, and this looks set to bring further growth to an area that has had to reinvent itself completely in thirty years.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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