Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Wakefield
Wakefield is a city just south of Leeds that comprises the five towns of Pontefract, Castleford, Normanton, Featherstone and Knottingley, as well as other minor towns. With a population of around 325,000, it’s a moderately sized city that is overshadowed by its northern neighbour and Sheffield, which is 20 miles (31 km) to the south. Wakefield is well connected by rail and road, with the M62 and the M1 passing by its north and west respectively.
The city and its constituent towns boomed during the Industrial Revolution when vast seams of coal were discovered beneath them. The area dug hundreds of mines and this remained the key industry in the area until the 1980s when they were closed down one by one. The last remaining one is Kellingley Colliery, located at Knottingley, just east of Pontefract.
The city remains industrial, however, although the days of heavy industry are largely gone. The city’s excellent communications and central location have made it an ideal place to site warehouses, factories and distribution centres, so Copywriter jobs regularly appear in the Wakefield area. There are also regeneration projects going on in the city designed to diversify and stimulate the economy, and this looks set to bring further growth to an area that has had to reinvent itself completely in thirty years.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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