Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Sheffield
Situated in South Yorkshire , Sheffield was a prominent player in the steel industry for hundreds of years. This began with the manufacture of cutlery in the 1500s and grew with the discovery of crucible steel in the 1740s.
Further innovations included Sheffield plating and the creation of stainless steel, an important development in the industrial revolution that led to a significant increase in the city's population. By the 19th century, the city had become pivotal in the steel industry.
Ironwork and coal mining were also big business in the region, while the outlying areas produced limestone - including the stone used to build the Palace of Westminster.
In the 1970s and 1980s, Sheffield suffered economically as the coal industry collapsed and the iron and steel industries struggled with international competition. Over the last ten years, however, the city has experienced a rebirth and it is now a fashionable destination known for its shopping and green spaces.
Today, the only remaining steelworks is Forgemasters. The city's economy has moved on and for those seeking Copywriter vacancies in Sheffield, the major industries now include telecommunications, manufacturing and construction. Some of the top employers include BT, Land Instruments International, Barclays and Swann Morton.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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