Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Mansfield
Situated roughly half way between Sheffield and Nottingham, Mansfield is a town with a history of being a market town and the centre of a thriving mining industry. The town has forests in almost every direction outside its borders, and was in times gone by a favourite stopping place for royals on their hunting excursions. On the map Mansfield bears all the hallmarks of a market town, with several major roads emerging to connect the surrounding farms and villages. Nowadays the M1 passes the town’s west, and railways connect it to Sheffield, Nottingham and Leicester.
The town gained notoriety among other mining communities when its mines did not take part in the bitter miners’ strike in the 1980s. However the move was not to prove a long-term saviour of the industry, as today no mines survive. Mansfield was, not surprisingly, home to the famous Mansfield Brewery, but it was taken over in 1999 and production ceased on the site. Mansfield is now a fairly typical post-industrial town, with the service sector and some light industry taking prominence.
The town was the centre of the swimming universe in 2008, however, when local girl Rebecca Adlington won two gold medals at the Beijing Olympics, in the 400 m and 800 m freestyle races. At the time of writing, after London 2012, her 800 m record of 8:14.10 still stands as the world and Olympic record.
The Mansfield urban area is quite large, with a population of around 150,000, which in itself makes it a decent candidate if you’re looking for Copywriter jobs. The town also benefits from several large cities and towns within half an hour, so anyone willing to commute will stand an even greater chance of success.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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