Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Rutland
One of the smallest counties in England, Rutland is bordered by Northamptonshire, Lincolnshire and Leicestershire, as well as the unitary authority, Peterborough.
With just two towns, Oakham and Uppingham, and villages including Ketton and Cottesmore, Rutland may be diminutive in size, but it offers a variety of opportunities for those seeking Copywriter positions.
It's one of the least economically deprived areas in England and in 2007, it became the fourth county to be awarded Fairtrade Status.
The region has a long history and it first shows up in the record books in 1159. Uppingham School, one of the first public schools in the country, was founded in 1584 and over the years it has educated a number of well-known writers, innovators, historians, scientists, politicians, sportsmen and musicians.
Ketton stone is a type of limestone used in building and as an ingredient in cement. The Hanson Cement plant in Ketton produces more than 10 per cent of the UK's demand for the mixture.
In addition, Rutland Bitter is one of only three UK beers to have been given Protected Geographical Indication status. These days, the Grainstore Brewery is one of the few companies to manufacture the tasty beverage.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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