Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Nuneaton
The county of Warwickshire forms a kidney shape wrapping around the north, east and south of Birmingham, and up at its north-eastern edge is the town on Nuneaton. If the whole borough of Nuneaton and Bedworth is counted, its population of this mini conurbation is around 125,000, making it the most populous in Warwickshire (a county with no cities). Nuneaton is 9 miles (14 km) north of Coventry and 20 miles (32 km) east of Birmingham. It is well connected to the M6, M69 and A5 and, as any traveller from the North West to London will know, is a stop on the railway express route into and out of the capital.
The town was little more than a hamlet in the Middle Ages, but its population shot up during the 18th and 19th centuries as industrialisation reached the town. Nearby coal fields helped boost the population, although industrial Nuneaton became best known for its textiles, as well as brick-making, tile-making and brewing. During World War 2 the town was a prime target because it was the site of several munitions factories.
Nuneaton today does have a commercial sector but it is one of the main commuter towns for Birmingham, Coventry and Leicester. The town is the location of the headquarters of dried fruit and alternative medicine seller Holland and Barrett, and RS Components and Dairy Crest have national distribution centres at Bermuda Park, just outside the town. Many factors combine to make Nuneaton a promising place to look for Copywriter work, so it’s always worth keeping an out on our pages or getting in touch for future vacancies.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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