Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Dudley
Dudley holds the distinction of being the second most populous town in the UK after Reading, and has a population larger than many UK cities. The town has applied for city status but has so far failed to be granted it. It’s probably fair to say that to the outside world it forms part of the Birmingham conurbation, nestling between the city proper, Wolverhampton and Stourbridge. The accents of two of its most famous children, Lenny Henry and Sam Allardyce, certainly attest to the Brummy link!
Historically, Dudley was a major player in the Industrial Revolution, and was home to a good deal of heavy industry like much of the Black Country – in fact Dudley was often called the Black Country’s capital. Evidence of this past remains in the shape of the extensive canal network, but the town does not have a great deal of industry any more. The population is served by plenty of big name shops, and the nearby Merry Hill Shopping Centre makes the area a good place to look for Copywriter jobs.
The town has several trading and industrial estates, such as Belfont, Long Lane, Primrose Hill, Vernon and Two Woods, each of which presents opportunities in logistics.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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