Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Stourbridge
If you love the Birmingham conurbation and you’re travelling west, you’d better stop when you see signs for Stourbridge, because after the town you’ll be hit quite abruptly by the spread of green Shropshire countryside as far as the eye can see. The Bull ring, Wolverhampton Wanderers and Jasper Carrott will be distant memories.
If you stick around, though, you’ll be treated to a pleasant enough town, part of Birmingham’s commuter belt, with Wolverhampton to the north, Dudley to the north east and the centre of Birmingham 10 miles (16 km) to the east. Kidderminster is the next distinct town, 7 miles (12 km) south west. Stourbridge has a distinct suburban feel about it that somewhat hides the fact that it does have quite a strong industrial past, with a particular emphasis on glassmaking, which has all but shattered to nothing, albeit recently. The town still has a Festival of Glass every two years. Stourbridge does have its own shopping area, but it’s largely for everyday essentials, with a few bars and restaurants dotted around. Serious shoppers are still more likely to head into Birmingham.
Although not particularly industrialised, there are a few trading estates around the outskirts, and the town is well enough connected to the South West (via the M5 and rail links) and the rest of Birmingham for it not to matter. If you’re looking for Copywriter work and you live in Stourbridge, there are occasional related jobs in the town, but looking north and east will probably produce better results.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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