Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Sutton Coldfield
The town of Sutton Coldfield, in the north east of the Birmingham conurbation, has grown steadily over the centuries from a hamlet and manor house to what it is now, a largely residential town with a population of around 100,000 people. It’s a popular place to live for commuter into Birmingham, with a strong middle class element to it. To the east of the town’s built-up area (though technically part of the town) is Sutton Park, a beautiful area with ponds, lakes, ancient woodlands and wetlands, where many locals spend their free time.
During the industrial revolution Sutton Coldfield became a town well known for industry. Its most notable produce was armaments, mainly gun barrels and blades, but also of spades, knives and other tools. The industry in the area was relatively short-lived, however. The town remained wealthy, however, a fact not lost on the King, who imposed relatively high taxes on the town.
Today, retail and entertainment are important elements of Sutton Coldfield’s economy, and there’s a real upmarket feel to the place and many of its shops. It’s always worth looking for Copywriter vacancies in such places, and Sutton Coldfield is no exception. Large amounts of goods are brought into the town to service the large and economically active population, so good managers and executives are always valued.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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